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The Salon & Spa Blog

Why Facial Serums are Your Skins New Bestie

If you’re someone that likes to take care of your skin, you might have heard of facial serums. But you might not be sure what it’s for! What is a facial serum? What’s the difference between a face serum and a good moisturiser? Is it the same as facial oil? Are facial serum just another gimmick or is this something your skin genuinely needs to glow? Let’s explore more about the different reasons that skin serums might well be your next favourite skincare product and your skins new bestie.

A typical skincare routine revolves around the usual cleansers (to clean skin), exfoliants (to remove dead skin), toners (to remove traces all any products) and moisturisers (to rehydrate and protect skin).

Maybe you even enjoy a monthly face mask, or maybe you have other methods you like to use like facial steaming for pore deep cleaning.

You might even indulge in a spa facial as a treat or for maintenance, or if you’re particularly committed to having beautiful skin, then perhaps you’ll have ventured into the realms of things like microdermabrasion and skin peels.

So you might be wondered if there’s any wiggle room to fit a serum in. And why would you want to?

What is Serum?

In short, serums are a thick liquid or gel that’s made up of a highly concentrated ingredients. A facial serum is specifically designed to nourish and heal the delicate skin on the face and neck.

Where moisturiser is used as a protective ‘barrier’ against pollution and the elements, a face serum is more potent and has a consistency that’s designed to really nourish the deeper base layers of the skin.

Serums are basically like superfood for the skin!

What Does Serum do for Your Face?

Face serum benefits can include evening out patchy skin tone, brightening dullness, removing fine lines and deep hydration.

Used as a part of daily skincare, facial serum gives an extra boost to the appearance and health of your skin. Able to penetrate more deeply into the skin, a serum is sealed in beneath moisturiser to get the maximum benefits and additional protection.

Choosing the right serum depends on your requirements. There are beauty serums to help with any number of skin complaints and often contain very specific concentrated ingredients (such as hyaluronic acid for ageing or vitamin C for dull skin) that are best remedies for what your skin needs.

Generally speaking, you can find face serums for any of these common skincare issues:

  • Hydrating facial serums
  • Anti-aging serum
  • For evening out skin tone
  • Lifting dullness
  • Acne or sensitive skin
  • Repairing – protection against free radicals

You’ll notice that most serums come in much smaller bottles and tubes which serves as a great reminder to use sparingly – a little will go a long way.

The idea is that by using more intense levels of ingredients, you’ll get better results in a shorter amount of time.

The Benefits of Serum

  • Easily absorbed into the deeper layers of the skin
  • Great for sensitive skin and conditions such as acne
  • Reduce fine lines and wrinkles by plumping up the skin
  • Protects the skin with antioxidants which fight against free radicals
  • Leaves no residue or greasiness, as the formulas absorb so well
  • A little goes a long way, so serums are great value for money
  • Improves blood circulation and lymphatic drainage when massaged into the face
  • Excellent additional hydration for dry skin

Do I Need Both Serum and Moisturiser?

In short, our beauty therapists advise yes. The idea is that you layer these products together for best results and ultimate nourishment and protection.

As you get older, your skin does need more attention and care to keep it in it’s best condition. Serums provide perfect additional support.

Although there are many fantastic moisturisers and eye creams on the market, the ingredients molecules are larger (i.e. the ingredients are just more diluted). Primarily, moisturisers are there are penetrate the top layers of the skin and to create a barrier between your skin and the elements, as a protective measure.

The key takeaway is that moisturisers are highly beneficial for surface protection and hydration, where a serum deals with deeper nourishment.

How to Use Face Serum

You can apply serums up to twice a day, depending on your skincare routine and what you feel your skin needs.

Serums tend to be very light and absorbent and are perfect for applying to your skin first. A small amount of serum goes a long way, so no more than a few drops are needed. You’ll find they absorb extremely quickly and feel like you’re hardly wearing anything at all on your skin.

Anti-pigmentation serums work particularly well in the mornings because they specifically help to protect your skin from UV rays, environmental damage and dirt particles all day long.

You can then apply your serum again after cleansing in the evening. Anti-ageing serums are brilliant at this time because your skins natural healing and repair process will work in synchrony with the concentrated ingredients.

Serum should be massaged gently in circular motions from the centre of the face up. Once the serum soaks in (a few minutes should be more than enough), apply your moisturiser to seal all those serum benefits sealed in place.

Serums should always be applied to clean skin and underneath you moisturiser. Moisturisers are thicker and creamier in consistency and so work beautifully over the top of the serum, helping to ‘lock it in’, whilst they condition and hydrate the top layers of the skin.

After your skin has absorbed the serum and then the moisturiser, you should apply your sunscreen and lastly your makeup (should you choose to wear it).

Aveda Serums

A good facial serum will contain the right ingredients for your needs, which is why Aveda have produced three excellent solutions for common skin complaints.

tulasara calm concentrateSerum for Sensitive, Uneven Skin

If you have sensitive skin that is prone to redness and irritation then Tulasāra™ Calm concentrate is the serum for you.

With it’s algae extract to reduce the appearance or agitated skin and pomegranate fruit extract to soothe, this serum will instantly calm your skin. Over time, it will help to make your skin more resilient.

A 97% naturally derived product, calm concentrate contains 100,000 red raspberry plant stem cells – known for their restorative qualities.

Serum for Anti-ageing

tulasara firm concentrate

As the name suggests, Tulasāra™ Firm concentrate is all about smoothing out and lifting the skin which is ideal for the first signs of ageing.

Ayurvedic planet extracts such as almond and sigesbeckia help to instantly tighten the skin and over time skin will feel firmer, plumper and smoother. This serum offers real support for the skins natural lipid barrier, which gives better retention of moisture.

Again, 98% plant based non-petroleum minerals are the content of this dermatologist-tested serum, never animal tested.

tulasara bright concentrate

Serum for Dull, Uneven Skin

For skin that has an uneven tone, the Tulasāra™ Bright concentrate serum is a potent concoction. Key ingredient, liquorice root extract, helps the skin to appear more even, whilst glucosamine supports cell renewal. Lightly plumps skin with moisture.

98% plant based ingredients meaning you can rely upon natural properties rather than synthetic to remedy your skin complaint.

There’s also the Tulasāra™ Radiant Oleation Oil and facial brush. The ritual involves using the soft bristled brush, all over the face. The brush is designed to remove dead skin cells and surface debris. The oleation oil enriches and hydrates renewed skin, leaving your complexion glowing and radiant. See the video below for more details on this gorgeous ritual you can do weekly in just 4 minutes.


Our expert beauty therapists are able to advise you on your skin type and which of the Aveda serums are most suitable for you. We recommend booking in for a customised facial so that you can sample the entire Aveda skincare range and truly experience a skincare result you want.

All of the Aveda serums are available to buy in store at Mary Ann Weeks Aveda Guildford and Walton so come in and sample a little next time you’re passing.

You can also take a look at our signature range of Aveda facials available and either book online or call us now on 01483 306655 for Guildford or 01932 240856 for Walton.

Read How Often Should I Exfoliate My Skin? »

2 thoughts on “Why Facial Serums are Your Skins New Bestie

  1. This is a really interesting article, I was searching for such an amazing piece on facial serums and I’m really pleased I came across this one!

  2. Hi Admin,

    This is very amazing and helpful. Thanks for sharing informative content!

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